City Arts Centre Touted as Major Tourism Draw

City Arts Centre Touted as Major Tourism Draw

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If Lethbridge wants to become a centre of cultural tourism, the resources are already here. All the city has to do is to collaborate with the University in building a contemporary arts centre downtown. Downtown is already home to an impressive range of cultural attractions, other cities have started with much less. Noted marketing expert, Neill Archer Roan visited the city recently.

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