Project to Promote Waterton to Geotourists

Project to Promote Waterton to Geotourists

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National Geographic magazine is the catalyst behind a multi-stakeholder initiative to promote and protect the Rocky Mountain corridor through B.C., Alberta and Northern Montana. "Crown of the Continent" is an international endeavor promoting the natural, social and cultural aesthetics of the Rockies through an emergent brand of tourism that markets an area's authenticity. "Geotourism is really about sustaining and enhancing the character of a place in all aspects for the long term,' says Carole Stark, executive director of the Chinook Institute for Community Stewardship, one of three project coordinators for "Crown of the Continent."; Steve Thompson, Bill Dolan. Lebus, Norm

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