The Customer-driven Company

The Customer-driven Company

Moving From Talk To Action

Book - 1991
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Customer satisfaction is now the buzz word on every executive's lips. This book, based on the Forum Corporation's in-depth research, provides any manager with a proven, step-by-step program for investigating, promoting, measuring, and rewarding the product and service excellence that leads to true customer loyalty. With both leadership techniques and problem-solving tools, this is the most practical book ever written on giving the customer what the customer wants.
Publisher: Don Mills, ON : Addison-Wesley, c1991.
ISBN: 9780201570908
Characteristics: 308 p. :,ill. ;,24 cm.


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