The Customer-driven Company
Moving From Talk To ActionBook - 1991
Customer satisfaction is now the buzz word on every executive's lips. This book, based on the Forum Corporation's in-depth research, provides any manager with a proven, step-by-step program for investigating, promoting, measuring, and rewarding the product and service excellence that leads to true customer loyalty. With both leadership techniques and problem-solving tools, this is the most practical book ever written on giving the customer what the customer wants.
Publisher: Don Mills, ON : Addison-Wesley, c1991.
Characteristics: 308 p. :,ill. ;,24 cm.